While the COVID-19 pandemic has hit me hard in terms of securing a permanent job, it has also opened new opportunities for me.
Recently I had the chance to work with the Spanish top tier football league, LaLiga. LaLiga had done a lot of activations around the world to engage with fans during the pandemic and in Malaysia, they ran a Live Commentary Show for their biggest game of the season, El Clasico which saw Barcelona hosts Real Madrid at Nou Camp.
In the show that I hosted, we had two panelists and two fans at the studio commenting on the game without showing the game. At the same time we gave away lots of prizes to the viewers. The show was broadcasted LIVE on Facebook and YouTube.
Being on TV is always nerve-wracking for me, let alone being on LIVE TV albeit just on Facebook and YouTube. But this was something very different from what I have done before. I had to do a lot more of the talking for two hours and I don't even talk much in the first place.
This was a new challenge for me and I actually enjoyed that. The show had over 3,000 engagements and over 30,000 viewers. I'm glad I only found out about that after the show. Those are huge numbers.
I would also like to applaud LaLiga's effort in trying to engage more with the fans in Malaysia. The league is not as popular as the Premier League but they still have passionate fans around that would appreciate activations like these.
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